Mplayit

Mplayit Shows Which Holiday Apps Got Social on All Major Mobile Platforms

Games Dominate iPhone, Utilities tops on BlackBerry and Barcode Apps get Buzz on Android

SAN FRANCISCO, Dec. 29—It’s no surprise that this is the busiest week of the year for mobile app downloads. But the apps mobile users are discussing most and sharing on Facebook® this holiday weekend showed real seasonal appeal, according to Mplayit, the first mobile app store on Facebook® that features apps from all three major smartphone marketplaces.

iPhone owners were apparently passing along to friends apps that help manage stress during the holidays or entertain themselves or children. As might be expected, BlackBerry users were more focused on sharing apps for work or travel. And Android users were out shopping, as three barcode reading apps landed in a list of the 10 most shared apps for the platform.

But a number of lesser known and more unique applications were driving surprising chatter and sharing in the social networking world. On the iPhone, Sony Music’s Holiday Yule Log found some seasonal sharing appeal. On BlackBerry, the Bible was among the most discussed and shared apps over this holiday weekend showing that the traditional Christmas message was certainly not lost on those users. Meanwhile on the Android platform, amidst barcode-scanning and price comparison apps, the innovative Google Goggles app showed how a camera phone can help with shopping and everything else in life.

On the mass market feature phones powered by Java, it was games, games and more games. Interestingly, Tiger Woods’ recent troubles had a positive impact on the mobile game that bears his name. It was the second most shared and discussed mobile Java app over the holiday period.

Top 10 Shared Apps for iPhone

1. Finger Physics
2. iFarm by Play Mesh
3. Puzzle Paint 3D
4. Sony Music Holiday Yule Log
5. Tap Tap Tattoo
6. MotoX Mayhem
7. Music Aurora Pro
8. Skies of Glory
9. Catan
10. NASA App for iPhone

Top 10 Shared Apps for Android

1. ReaderScope
2. Google Sky Map
3. Power Manager
4. Barcode Beasties
5. Google Goggles
6. Amazed
7. Barcode Scanner
8. Aloqa
9. OI Update
10. Pinball

Top 10 Shared Apps for BlackBerry

1. Call Blocker Pro
2. The Hockey News
3. Firefighter’s Calculator
4. Vlingo
5. TIME Mobile
6. Trivial Pursuit
7. Sudoku Lite
8. Aces Traffic Pack-Lite
9. One-Touch Photo Dialer
10. Bible

Top 10 Shared Apps for Mobile Java

1. Cafe Solitaire
2. Tiger Woods 2009
3. Sonic Jump 2
4. Deal or No Deal
5. The Sims 3
6. Skate
7. Guitar Hero
8. Harry Potter and the Half-Blood Prince
9. Bejeweled
10. Cooking Mama

The shared list above is based on an analysis during the period between December 24-28 2009 on Mplayit’s iPhone Arcade, Android Arcade, BlackBerry Arcade, and Mobile Arcade on Facebook.

About Mplayit

Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit mplayit.com or email (JavaScript must be enabled to view this email address). You can also follow Mplayit on Twitter: @Mplayit.